PayNearby, India’s leading branchless banking and digital network, has significantly enhanced financial accessibility at the Mahakumbh Mela 2025. By offering seamless digital services, the company has empowered millions of yatris with secure and efficient banking solutions. Notably, cash withdrawal services via AEPS and MATM surged by 19%, reflecting the increasing demand for accessible financial transactions during the event. Lets check on PayNearby’s 66% Growth.
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Surge in Digital Financial Transactions
The Mahakumbh Mela saw an extraordinary rise in digital financial transactions. Aadhaar Pay services grew by an impressive 66%, highlighting users’ trust in biometric-based digital payments. Additionally, money transfer services experienced a remarkable 47% increase, ensuring that devotees could send and receive funds effortlessly. Mobile recharge services also saw a 32% spike, allowing visitors to stay connected with their loved ones. Moreover, insurance services rose by 8%, emphasizing the importance of financial security even during festive gatherings.
Enhanced Accessibility with Assisted Counters
To further enhance financial inclusion, PayNearby set up assisted counters at Jan Sahayata centers and deployed over 15,000 multi-utility retail touchpoints across Prayagraj. These efforts made financial services readily available, ensuring convenience for millions attending the grand event.
PayNearby’s Commitment to Financial Empowerment
Speaking about the company’s achievement, Anand Kumar Bajaj, Founder, MD & CEO of PayNearby, emphasized the importance of financial accessibility at large-scale gatherings. He stated, “The Maha Kumbh Mela 2025 is a momentous gathering that brings together faith, culture, and community. Ensuring financial accessibility is both an opportunity and a responsibility. By enabling seamless cash withdrawals, money transfers, and Aadhaar Pay transactions, we reinforce trust in digital financial services. The 66% rise in Aadhaar Pay and the 47% increase in money transfers highlight the critical role of assisted digital transactions in high-footfall environments.”
Strengthening Bharat’s Financial Ecosystem
With a network of over 12 lakh retail partners, PayNearby continues to drive financial empowerment across Bharat. By leveraging cutting-edge technology, including solar cold storage systems, the company ensures seamless, secure, and accessible transactions. As demand for reliable financial services grows, PayNearby remains committed to revolutionizing the digital financial landscape.
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The Mahakumbh Mela 2025 showcased the growing reliance on digital financial solutions, with PayNearby leading the charge. With a significant increase in Aadhaar Pay, money transfers, and cash withdrawals, the company has set a new benchmark in financial accessibility. As PayNearby continues to expand its reach, the integration of solar cold storage systems will further strengthen Bharat’s financial ecosystem, making essential services more accessible and efficient.
